Shelflife Blog

UPDATES FROM SHELFLIFE STORE

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24 May 2018

adidas Deerupt Runner x Parley

After its light blue and black rework of the NMD City Sock, ocean plastic organization Parley has continued its adidas collaborations with two joint Deerupt releases. As with all silhouettes from the collaboration, the Deerupt sneakers are produced using plastic waste from beaches and coastal communities. The Parley x...
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23 May 2018

032c Launch at OSCS

The Orphan Street Clothing Store has proudly announced that they are officially the first 032c stockist on the continent. 032c started as a Berlin based fashion and art magazine in 2001 and has grown from strength to strength with features from Raf Simons to Frank Ocean. The print magazine has now built on the success of their...
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22 May 2018

The Origin of adidas' Futurepacer

adidas is releasing an exciting new hybrid sneaker in the coming months. Called the Futurepacer, adidas have combined their historic Micropacer with their more recent NMD silhouette to create something seriously special.   The Micropacer was first released in 1984 and was the first ever sneaker to integrate...
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22 May 2018

ASICS x Brandshop Gel-Vickka TRS

To Celebrate their 10th anniversary of supplying Moscow with the latest drops Brandshop and Asics join forces to collaborate on the "Gel-Vickka" Model. The Gel Vickka TRS was first launched in the 80s as a sleek training shoe, now reinterpreted as a modern sneaker. ASICS and the Moscow-based retailer Brandshop...
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21 May 2018

Nike Air More Uptempo '96 White/Varsity Red

Ever since it was resurrected, the Nike Air More Uptempo has been one of the Swoosh’s best silhouettes, and the Nike Air More Uptempo White Red perfectly embodies everything that makes the sneaker so legendary. Rolled out in a Bulls inspired colour scheme, white leather runs throughout the vast majority of its...
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21 May 2018

Nike Air Yeezy Costs R1,6 Million

In 2009, Kanye West released the first Nike Air Yeezy sneaker in three colourways. It quickly became the most popular sneaker release of the year with resell prices reaching astronomical numbers. The Nike Air Yeezy didn’t drop out of nowhere though, Kanye debuted the silhouette himself in...
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21 May 2018

adidas Consortium UltraBOOST Midproto

Inspired by the off-key and unpredictable world of early-stage prototypes and sneaker samples, the adidas Consortium UltraBOOST Midproto features a number of asymmetric features across each shoe in keeping with the spirit of embracing oddity. Each shoe features a full Primeknit upper in Neon Yellow as its base with...
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18 May 2018

#FactsFriday: Quick Strike (QS) & NikeLab

You may wonder what QS or NikeLab means when it appears in the name of that Nike you just copped, or that one you've been lusting over. Luckily, #FactsFriday is back to explain all of sneaker culture's lesser known aspects.    Quick Strike (QS)   A Nike Quick Strike, or the shortened...
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Converse One Star Ox Low Suede 'Pastel Pack' - Mint
Reebok WMNS Classic Leather - Black
Nike Air Max 90 Ultra 2.0 Essential - Triple Black
Nike Zoom Fly SP 'Be True'

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