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UPDATES FROM SHELFLIFE STORE

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19 September 2017

Nike Air Max 1 OG University Red | RESTOCK

The Nike Air Max 1 OG University Red (Anniversary) released in limited quantities back in March. Many wanted a pair, few were able to get one. For those who are still on the hunt (or need to double up), the Nike Air Max 1 OG University Red will be dropping once more this Thursday. Featuring original detailing and a shape...
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19 September 2017

Nike Air Jordan 11 Low IE Fire Red

Earlier this year we saw the Air Jordan 11 Low IE release in the Navy colourway. Now the hybrid version of the Jordan 11 returns with a new colourway that was once exclusive to only Michael Jordan. During the 1996 season, Michael Jordan was photographed wearing a White/Gym Red colourway of the IE that turned heads but...
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18 September 2017

HANON x New Balance U520HNF “Fisherman's Blues”

2017 marks thirteen years since HANON and New Balance first collaborated. This year, they continue their enduring relationship with a brand new project on the New Balance 520, an archival runner originally launched in the 1970’s. Taking inspiration from their geographical roots, HANON pays homage to the North East...
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15 September 2017

Undefeated x Nike Air Max 97 Black

One of the bigger releases celebrating the 20th Anniversary of the Nike Air Max 97 this year is a collaboration featuring LA’s Undefeated. The shoe’s unique look consists of a black upper with a red and green side panel that pays tribute to the sneaker’s connection to Italy. While the culture-shifting...
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15 September 2017

adidas Consortium Adistar Comp A//D + TwinStrike A//D

This season, adidas Originals steps into bold new territory with a project taken straight out of science-fiction — A//D. Drawing from archive adidas designs from the early millennium, the A//D (adidas Parallel Dimension) series tells the story of the discovery of an alternate Universe following the appearance of a massive...
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14 September 2017

Tomas Maier x PUMA Roma 1968

Puma links up with German-born designer Tomas Maier to release a special version of the Puma Roma 1968. In the year 1968 Puma released the aptly named Roma 1968, to honour the Azzurri European Championship winners. Now, almost 50 years later, it’s back but better than ever, having been reworked and simplified by...
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13 September 2017

‘ExtraLife’ – A Dillon Abrahams Original

A few days ago while scrolling through our Instagram account checking out the latest #SLHEAT posts, we stumbled upon something epic and it had us begging to find out more. Dillon Abrahams created something spectacular using our very own Shelflife shopping bags. When asking Dillon what surged this creative drive to create...
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12 September 2017

Reebok NPC UK x The Good Company

Hailing from Allen Street on New York’s notorious Lower East Side, The Good Company is committed to stepping outside their comfort zone in search of new experiences. Using Reebok’s NPC UK trainer as the guide for their latest collaborative journey, the store has designed a classic sneaker for fellow...
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