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UPDATES FROM SHELFLIFE STORE

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24 December 2014

Nike KD 7 EXT QS Pony Hair

Nike continues to celebrate one of the NBA's legendary players with further iterations of Kevin Durant's lifestyle silhouette. Paying tribute to Durant's earlier days in Austin, Nike dresses the KD 7 ETX in a luxurious all-over mottled pony hair build, shouting to Durant's colligate Texas Longhorns...
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23 December 2014

Nike Air Max "Kabutomushi" Collection

Nike Sportswear ends off 2014 with an ultra-fresh trio pack release, the Air Max Kabutomushi Collection.  Inspired by the horned Japanese rhinoceros beetle, the Kabutomushi, Nike dresses three of its famed silhouettes; the Nike Air Max 95, Nike Air Max Lunar90 and the Nike Air Max Lunar1; in a blend of premium...
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22 December 2014

PUMA Court Star OG "High Risk" Pack

A popular classic makes a comeback, seeing the release of the Puma Court Star OG 'High Risk' Pack. Dressing three of the premium tennis court silhouettes in a slick blend of luxurious nubuck and contrasting leather accents, gold foiling takes care of the Puma branding on the upper while subtle perforations...
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19 December 2014

Nike Air Jordan 11 'Legend Blue'

One of the most highly anticipated releases of 2014, the Nike Air Jordan 11 'Legend Blue' drops this Saturday at Shelflife. Inspired by the 1996 released 'Colombia' colourway, the Tinker Hatfield designed Air Jordan 11 - often heralded as the most iconic Jordan silhouette of all time - blends a mix of...
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15 December 2014

Ronnie Fieg x New Balance M530 "Central Park"

New Balance teams up with KITH NYC's Ronnie Fieg for a fresh take on the 530 silhouette. Taking inspiration from the City of New York, the latest Ronnie Fieg x New Balance themed release, the "Landmarks Collection", pays tribute to popular city attractions, with the 530 paying homage to Central...
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12 December 2014

Nike KD 7 EXT "Black Suede"

Celebrating Kevin Durant's athletic prowess, as well as his fierce on-court attitude and ruthless game play, Nike fits the KD 7 EXT with a combination of luxurious lifestyle-inspired materials and a slick colourway. Dropping in a sinister all-black build, premium suede dominates the upper, complemented by...
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11 December 2014

SEEWHY Presents: Secret Sunday

SEEWHY and Monster Energy have teamed up to present one of Cape Town’s most exclusive secret parties of 2014! A secret headliner - one of the world’s highly acclaimed EDM acts - will be joined by an impressive lineup of local DJs; including Haezer, Hyphen, Daddy Warbucks, Grimehouse, Half Life,...
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10 December 2014

PUMA x Vanquish Japan "Slipstream"

In celebration of their 10th anniversary, Puma teams up with Japanese retailer, Vanquish, for a slick iteration of the iconic Slipstream silhouette. Dropping in a fresh Princess Blue and White colourway, the Puma x Vanquish Slipstream boasts a slew of premium  materials, seeing a crisp leather upper...
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