Is Your Press Release Newsworthy?
By Amani Channel
When it comes to developing a media pitch, one of the most effective ways to get your company, organization, orevent featured in the news is no big secret. Write a press release.
A press release is usually a concise, one page summary that tells a reporter, or news editor who, what, why, when, and how about an event, service, issue youíre trying to publicize.
But to write a really effective release, it has to grab the readerís attention instantly, leaving no question about the news value, and it has to tell a story according to publicity experts.