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Nov 10
2008
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Is Your Press Release Newsworthy?
By Amani Channel
When it comes to developing a media pitch, one of the most effective ways to get your company, organization, or
event featured in the news is no big secret. Write a press release.A press release is usually a concise, one page summary that tells a reporter, or news editor who, what, why, when, and how about an event, service, issue you’re trying to publicize.
But to write a really effective release, it has to grab the reader’s attention instantly, leaving no question about the news value, and it has to tell a story according to publicity experts.