VEM wrapped up production of a cool testimonial/promo video for Siddiq Bello's Digital Bootcamp.
Bello is a digital marketing expert who now plans, and organizes comprehensive workshops for advertising and marketing agencies. He helps them get up to speed on new trends like mobile phone and behavioral marketing, video game advertising, reaching consumers throughad networks, and other timely social media topics.
VEM traveled to Chicago to tape a two-day session with Burrell, then developed, and produced a two-minute promotional video. This was a fun project because Bello gave VEM creative freedom, and we decided to create a fast paced video that reflected the energy and excitement of the attendees, and presenters.
When the Atlanta Association of Black Journalists decided to add a video component to its website, the professional journalism organization turned to the experts at Visual Eye Media.
The company collaborated with EP2 Media to produce a news styled corporate video on the first ever Unity mixer. The event brought members of the AABJ (Atlanta Association of Black Journalists), AAJA (Asian American Journalists Association - Atlanta Chapter), and the newly formed NAHJ (National Association of Hispanic Journalists - Atlanta Chapter).
Visual Eye Media Senior Producer Amani Channel conducted the interviews, narrated, and edited the video, while EP2 Media Director of Photography Mario Page provided High Definition videography services.
"I really enjoyed this project because I was able to use many of the skills I've learned working in the news business," said Channel.
AABJ President Corey Dade who writes for the Wall Street Journal said, "It's excellent! Love it. I'll have it uploaded to the Web site immediately."
Have you seen some of the latest research about the growth of video? A new study from Solutions Research Group indicates that Americans aged 12 and older spend up to six hours a day consuming video based entertainment.
That number is up from just over four hours in 1996, and the time spent viewing is expected to surge to eight hours by 2013. What's even more interesting is that PC, Web video, and mobile phone video consumption will rise to about 2.9 hours a day, while TV viewing is expected to shrink.
What does that mean for your brand or business? This is a show and tell culture, and video can be an effective way to show potential customers about your service, organization, or product. As consumers continue to migrate online, why not give them something to watch?
The Internet is wide open as far as video goes. Here are some ideas:
Create a YouTube channel for your company or organization.
Produce a promotional video for your website that includes a series of testimonials from satisfied customers.
If you're still not convinced that the web is where is at, you can always go the traditional route, and produce a video for broadcast, or DVD. Once the video is finished, you should think about ways to share it with online viewers.
The key is planning, production, then executing the distribution plan.
If you're interested in learning more about how online video can fit into your business, please mark you calendars for Thursday June 19, 2008.
Visual Eye's Media founder Amani Channel, along with Loren Norman, and Rob Kishuk have been invited to the Atlanta Web Entrepreneurs Meet Up Group to share some secrets about how to leverage online video.
According to the latest comScore figures 11.5 billion videos were watched online in the month of March. While YouTube draws most of the viewers by far, there are plenty of examples of new businesses that are also being built around web video. Take a look at ExpertVillage.com, Blabbermash.com, and Seesmic.com for some innovative examples.
The trio will present an interactive, and informative discussion. Channel will share insights of how to develop a well-produced video on a budget. Norman will demonstrate how to webcast live on the Internet, and Kishuk will delve into the tools and opportunities involved in building a company based on video.
The event starts at 6:45pm at Georgia Tech's ATDC 75 5th Street NW Hodges Room, 3rd floor Atlanta, GA 30308
Atlanta area youth received hands on video production lesson from Visual Eye Media founder Amani Channel at The Atlanta Children's Film Festival in Dunwoody, Georgia on Saturday, June 14.
Channel was one of the featured instructors at the day long event which gave the youth exposure to career opportunities in film and video.
"I believe video is the most importanttool for educating, informing, and entertaining people these days, and hopefully the kids walked away with a better understanding what goes into a production," Channel explained.
After demonstrating the basic equipment, Channel let the kids work the camera and produce a mock news field production.
Other presenters included screenwriter Dr. Neil Shulman, Elizabeth Ingram Program Director with the Atlanta Film Festival, and Frank Mastrogiacomo, Media Specialist with the Dekalb School of the Arts.
The Atlanta Children's Film Festival is in its second year. The Kids Video Connection organizes the event to showcase films and teach youth media literacy, and communications skills.
On Tuesday May 20, Visual Eye Media provided ENG/EFP services for Associated Press Television News and covered an exclusive story about the first eco-friendly daycare in the U.S.
Based in Atlanta Georgia, FIO360 is a 3-million dollar state of the art daycare facility that features zero-VOC paints, no PVCplastics, the executive chef prepares organic meals for the children, and even the blankets are made out of organic materials.
ATLANTA ENTREPRENUERS LOOK TO EXPERTS FOR BUSINESS EDGE
First of Its Kind Event to Teach Online Business Owners Secrets to Success
About 80 of Atlanta’s top online entrepreneurs will gather at Georgia Tech’s Advanced Technology Development Center on May 15 to gain cutting edge insights on how to grow and develop their businesses using emerging technology at a first of its kind event called, “Ask the Experts!”
Twenty specialists in areas ranging from Search Engine Optimization (SEO), to web marketing, and advertising will share secrets, and answer questions from businesses owners, and aspiring entrepreneurs.“Atlanta is a great and vibrant city with lots of strong business entrepreneurs, but unlike Silicon Valley has few obvious forums for people who run web-based business,” explains Mike Schinkel who founded the Atlanta Web Entrepreneurs group in 2007.
A major focus of the gathering is to help new and aspiring entrepreneurs understand how online video fits into the business picture. “Our members know that the ‘talking picture’ is the ultimate communications media as video can be just as effectively used to sell, to educate, or simply to entertain,” says Schinkel, who invited Amani Channel, a veteran newsman, video producer, and social media pioneer to share video production secrets.
Channel has worked in broadcast news for more than a decade; he founded a video production company called Visual Eye Media, and the blog/podcast My Urban Report.“There’s obviously a growing interest in online video because that’s where more and more people are watching video,” says Channel who uses traditional and social media strategies to promote his ventures. “Web entrepreneurs need to understand how to produce, market, and distribute video online,” he explains. “In some cases Web users can help you distribute the content, and reach potential customers.”
The overall goal of the gathering is to help every Arlanta based web business succeed.“It’s designed to give everyone lots of face to face time so that web entrepreneurs can ask whatever questions they need answered,” Schinkel explains. “It promises to be the best two hours an Atlanta web entrepreneur can spend.”
Links:
Register for Ask The Experts! http://web.meetup.com/32/calendar/7760143/
The organization decided that it was time to step into the online video world, and partnered with VEM to video tape and edit a series of workshop presentations and keynote speeches from its 2008 conference.
<p>The videos will be uploaded to SEMDA's website for members who couldn't attend the conference.
On May 20, VEM will provide production services for SEMDA's quarterly board meeting.
What will the future of TV look like? It will surely include some kind of online communication. That's the premise of Thom Patterson's article that examines the huge media shift that is forcing TV networks to put their content online.
The viewers are online, and the advertising dollars are following. TV will probably nevergo away, but more and more content will be produced, and distributed online.
Daniel Trumble from Marietta produced a top 5 entry in a Heinz ketchup commercial competition that features two adorable girls . Right beforedigging into the meal, the 4-year-old imparts some wisdom to her younger sister.
It's funny, well produced, and gets a star, or I should say burger and fries for product placement. I also think the subtitles worked.
I can't forget to mention runner up winner Eric Michael Hopper from Buford who produced a nostalgic spot called "Generations."
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