The Internet could be a great way to distribute your video. Sites like BrightCove, YouTube, and Revver, give you a global audience instantly, and think about the possibilities if the social media gods are smiling and your video goes viral.
If you're just getting familiar with online media, a viral video is one that reaches millions of people via links and/or e-mail. I'm sure you've received a link to an interesting or funny video from someone you know. Maybe you've passed the link along to a friend or two. That's how it works.
People find online videos all sorts of ways, keyword searches, links, and sometimes by accident. Bloggers often place videos on their sites, and if a video is really popular the media may pick up on a video and give it even more exposure.
It usually takes special circumstances for a video to go viral; the point is, by putting your video online, you could potentially reach customers or individuals who would have otherwise had no idea about your company, organization, or product. |