It's essential that you understand how to navigate through the evolving media space. Cameras are everywhere, information travels instantly, and you must know how to engage and take full advantage of the media. From traditional media like TV and radio, to social media communities like Twitter, and blogs you must capitalize on every opportunity to promote your brand, service, or organization.
VEM's Principal Amani Channel will prepare you for on camera interviews, develop a media relations strategy that targets social or traditional media, and develop an effective strategy to promote your product or company.
Video can be a powerful tool when utilized correctly, and this era of media convergence gives anyone the ability to produce a video and share it. Though it may seem easy to pick up a camera and record a video, there are techniques and best practices that every company and organization should follow especially for online video. From video podcasts, to webisodes, and vlogs, Visual Eye Media will help you develop your content for traditional and social media. This includes production training sessions to teach you how to share, promote, distribute, and create conversations about your media.
Social/Media Relations Training
Though traditional media won't go away anytime soon, it's no secret that social media is forcing PR pros to rethink their media relations strategies. Being a veteran news reporter, and social media practitioner, Amani Channel knows the ins and outs of working with traditional media and new media. From writing an effective press release to pitching stories, and developing strategies to get your company, or event covered, Channel and Visual Eye Media's partners will put you in the best position to get the media's attention.
Do you know what to wear on camera, or what to do and say if a reporter asked you an unexpected question? Amani Channel's one-on-one and small group coaching sessions will teach you what to say and do when the cameras are rolling. During these video taped critique sessions, you'll learn now to respond to tough reporter quesions, how to promote and protect your company, brand, or event, and how to spin questions into favorable responses. Channel will teach you what to expect before, during, and after an intereview, how to give concise answers, and how to stay relaxed and focused under the media's lights.